Meeting with the international brand building expert Mr. Jefri

During a meeting with Mr. Shadi Shaheen from Pal-trade, Mr. Jeffrey Speer, the international expert in building brands (Branding), Mr. Amer Arafa, Secretary of the Assembly and representative of Occupational Hebron, and Mr. Muhammad Hussein, Director of the Collective, in order to get acquainted with the assembly’s experience in mass marketing And discussed the possibility of building a global brand for assembly products to help export within a joint project with (PMDP), where a promising sector will be selected to implement the project in order to generalize the experience to the rest of the sectors.